Thank you, Minister. I realise that the #PawsPreventProtect social media campaign mainly runs over the festive period and that it is quite seasonal and limited, focused on responsible pet purchasing. It is obviously a successful campaign, but quite limited. By contrast, in England, they have Petfished, a long-running pet buying awareness campaign, while in Scotland, the Scottish Government has a Buy a Puppy Safely campaign—both with dedicated, enduring websites and awareness-raising resources, and both supplemented by other awareness-raising measures too.

You'll be aware, as many of us are, I'm sure, that the RSPCA's new animal kindness index suggests that 19 per cent of pet owners are worried about buying food for their pets amid the cost-of-living crisis. The RSPCA has already seen an increase in animal intake at RSPCA centres amounting to 49 per cent more rabbits, 14 per cent more cats and 3 per cent more dogs in the first five months of 2022. Therefore, will Welsh Government be committing to using a permanent promotional campaign to signpost owners to available support packages elsewhere, which could prove really useful to owners unsure where to turn, if we can't be running our own permanent campaign?