9. How is the Welsh Government supporting the promotion and marketing of food and drink from Wales as part of the opportunities presented by the Cymru men's football team qualifying for the World Cup? OQ58440

Thank you. Welsh Government food division is working with our international offices and sports division to showcase the best of Welsh food and drink at two key events—a Welsh themed business network VIP dinner on 25 October, and a wider cultural event on 21 November. Both will be hosted by the ambassador to Qatar.

Thank you very much for that response, Minister. Of course, yesterday, we had a statement with some of this information from the Minister for Economy. What I would like to ask is how will you measure the success of these events in terms of the legacy of this investment following the world cup.

Thank you. Well, what we normally do when we have such events—and I appreciate that this is the first time we've had anything like this—is that we would set a target. So, for instance, when we have Blas Cymru, I set a target of what new business, mainly, comes from Blas Cymru. So, obviously, this will be a smaller event for us—whilst I appreciate it's a massive global event—for us, I think it is absolutely the ideal platform to promote our Welsh food and drink industry to a very high-profile audience in Qatar. I'm really pleased that the first event is ahead of the world cup, because I think it's good to showcase that produce before. We're going to have a top Welsh chef there cooking Welsh lamb and really showcasing our food. But we will set targets to have a look at—. Obviously, we're putting money into it and we need to make sure that we encourage and hopefully support our Welsh food and drink industry to make sure they see increased business from such an event.