Part of 1. Questions to the Minister for Social Justice – in the Senedd at 2:08 pm on 25 January 2023.
Thank you very much, Peter Fox. Income maximisation is one of the key tools to tackling poverty. When we commissioned the Wales Centre for Public Policy to advise us on our route to tackling poverty, income maximisation—getting money into the poorest people's pockets—came up as a key priority. Our 'Claim what's yours' campaign and then, following through, we've just recently launched our 'Here to help' campaign, which is a benefit take-up campaign, is critical to get that take-up. Of course, it is a take-up that can be enhanced by the work of Citizens Advice. We fund them through the single advice fund.
Just to give you an answer on the point about the third—. This is our third benefits take-up campaign, 'Here to help'. The previous two campaigns supported over 8,000 people to respond to the call to contact Advicelink Cymru and help them to claim an additional £2.7 million in support.