Yes, absolutely, and the Welsh Labour manifesto did indeed contain a pledge to do exactly that, through the form of a social prescription, alongside the establishment of a Wales well-being bond that seeks to direct funding to those activities that prevent ill-health and help treat people who are suffering particularly mild forms of mental illness. Now, it’s my belief, with regard to the pioneer projects and the work that the Member references that is being recommended by Baroness Kay Andrews, in the form of the pioneer area of work and the Fusion project, that there is a natural link between the creative industries and the arts not just here in Wales, but right across Europe we have good examples of how they interlink and weave together. And I believe that they fully benefit, jointly, from the approach to their development and to the creation of Creative Wales.

Now, my current remit letter to the Arts Council of Wales fully recognises the symbiotic relationship that the arts and the creative industries have, and it commits the Welsh Government and the Arts Council of Wales to develop this area together. I’m also pleased to be able to inform the Member that Dr Phil George, the new Chair of the Arts Council of Wales, has a background in both the creative industries and the arts, and is well positioned, I believe, to drive this agenda forward alongside Welsh Government and the new body, Creative Wales.