'Principle' is the important word today, and I will begin by confirming that I do agree with that fundamental principle underpinning this Bill—that there is scope to look at financial incentives in order to reduce dangerous use of alcohol. Alcohol costs us a great deal as a society. It costs lives, and when you have evidence before you suggesting that this Bill, if it would become an Act, could save 65 lives per annum, then you take that evidence seriously. There are positive impacts for pubs here, too. Prices in pubs won’t increase, and that appeals. I hope it would also encourage producers to produce drinks that have a lower level of alcohol—that’s also a positive. The aim is laudable, therefore, and we as Plaid Cymru will be voting in favour of the principle today.

But, as we’ve heard from many speakers already, we do need to strengthen the Bill, but we also need to strengthen the evidence base underpinning what is before us today. To a great extent, we have been almost entirely reliant on research from the Sheffield research group. Now, I have no reason to doubt the validity of that work in any way whatsoever, but our inability to study other models sufficiently and to learn from other experiences in terms of what we want to do is a disadvantage. There is no getting away from that. And it is very important that we continue to challenge that evidence during the legislative journey of this Bill. We must persuade the public of the efficacy of the legislation and the fairness of the legislation too. We need to look in detail—