The Development of a Wales Brand

Part of 1. Questions to the First Minister – in the Senedd at 2:35 pm on 26 March 2019.

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Photo of Mandy Jones Mandy Jones UKIP 2:35, 26 March 2019

First Minister, thank you. I must admit to being a bit confused about the Wales brand. Tourism, food, transport, meat, business—all of them seen as part of the brand. I make no apology for returning to the magnificent six nations victory by Wales and the wonderful event that took place at the Senedd last Monday. During your speech you mentioned Team Cymru and how Wales excels at team events. This is simple and effective. From food producers, enterprise, education to tourists, they, and we, are all part of Team Cymru. Is there any way Team Cymru could be incorporated into the marketing of Wales and all it has to offer?