The Development of a Wales Brand

Part of 1. Questions to the First Minister – in the Senedd at 2:36 pm on 26 March 2019.

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Photo of Mark Drakeford Mark Drakeford Labour 2:36, 26 March 2019

Well, I think the Member is absolutely right when she says that the things that draw the eyes of the world to Wales are often things like sporting events. And our aim, as she knows, in the post-Brexit period is to make sure that Wales continues to have an open door to the world, and the brand of Wales is recognised in places as somewhere that remains engaged, open and committed to welcoming the world to Wales. Sporting events are often an excellent way to showcase that and we have, in recent years, taken many opportunities to promote such chances here, and I'm sure that we will want to go on doing that in the future.