The Development of a Wales Brand

Part of 1. Questions to the First Minister – in the Senedd at 2:37 pm on 26 March 2019.

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Photo of Mark Drakeford Mark Drakeford Labour 2:37, 26 March 2019

I thank the Member for that, and it is an issue that has been raised with me on a number of occasions by the hospitality industry. They face, as you know, real anxieties about their future the other side of the European Union if their ability to recruit people from outside Wales is compromised by the migration policies of the UK Government. That means they know that in the longer run they have to do more to attract young people into that business and for that business to be seen as somewhere where you can have a career that takes you from your entry point to a future that you would think of as one that would enhance your own prospects in that future.

We want to work alongside the industry to do just that, and making sure that there are properly recognised qualifications and training programmes that people can take will undoubtedly be part of the conversation that we will want to go on having with the sector, building on the recognition that they themselves have about the efforts they need to make to make their product more attractive to young people, and to design the workplace in a way that will allow them to retain the talents of those young people and to make them long-term members of the workforce.