Thank you for that answer, Minister, and I think everyone shares this ambition, but it's really what's the roadmap to get us there; because, if we look at the draft international strategy, it's very thin on what we're going to do to build on our past success to reach full potential in terms of what the transformation of the creative industries of tv and film, in particular, could achieve.

And, again, if you look at what tv programmes can do in terms of generating tourism, programmes like Game of Thrones have had a huge impact on the tourism of Croatia and Northern Ireland, for instance, and other areas. And in New Zealand, as I earlier referenced, a whole part of their tourist economy is now based on Tolkien and the success that's followed The Lord of the Rings production there.

I just wonder if we're going to get some real detail in the full strategy, because at the moment it does seem to be very, very thin. And this is clearly—I do grant you this—this is clearly an area where Wales can have a profound competitive advantage, and we should really move to take that full potential to fulfilment now.