Diolch, Llywydd, and I move the amendment tabled by Siân Gwenllian. We have a unique opportunity this year to learn from Wales's participation in the world cup and to build on Wales's growing presence on the global stage, as well as honing our ability to effectively reap the economic benefits of major events like this to Wales.

We also have some amazing Welsh-born events, such as the National Eisteddfod and Llangollen international eisteddfod, which I believe we have not fully realised the potential of to further promote Wales's culture, heritage and language. We must go further and we must provide that investment for events like the Eisteddfod to continue to evolve.

Wales has its own culture, its own language—one of the oldest surviving Celtic languages—and its own history. It's a powerful selling point, and one that we can't underestimate. That is our advantage, our hook, unique to this corner of the world—the story of the land of our fathers, a taste of which has been given via the world cup, and should happen with every global event where Wales is present. Putting our identity as a country front and centre is how we succeed in promoting Wales, and putting more of a focus on this to promote the Cymru brand can and will bring a form of sustainable heritage tourism to Wales, as it has for other places, like Scotland and like Ireland. That is the crux of our amendment today: to put Cymru at the heart of this strategy.

But, of course, what needs to follow is the addressing of the systemic problems that exist here in Wales today—our infrastructure, for example, which limits our ability to host major events and limits aspiration, creativity and innovation in Wales that comes with hosting and growing major events. Traws Link Cymru, the west Wales rail campaign group, pointed out in July this year how current transport infrastructure around Tregaron was not adequate to cope with the Eisteddfod. The chair of the group, Professor Mike Walker, noted the irony of the proximity of the National Eisteddfod to the disused railway route. Investing in infrastructure will unlock Wales and it will help to provide new forms of employment in these regions, and help to retain young people in the area whilst strengthening the language, culture and heritage. Without improvements to infrastructure, we would be hard pressed to meet any strategy, no matter its ambition.

To close, Llywydd, vital to this strategy will be our culture and heritage—pride in our culture, investment in its promotion, and access to it. I hope Members across the Chamber would agree.