8. Welsh Conservatives Debate: Major events

Part of the debate – in the Senedd at 4:43 pm on 5 October 2022.

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Photo of Sam Rowlands Sam Rowlands Conservative 4:43, 5 October 2022

Can I say what a pleasure it is to speak, again, in today's Welsh Conservative debate on major events, tabled, once again, by my colleague, Darren Millar? Today's debate is so important because, as we know, major events, as a whole, do so much in supporting our economy here in Wales and, of course, in our local communities. That's why, today, I'd like to start my contribution by clearly outlining the benefits of investment in major events.

First of all, they boost local economies from increased visitor numbers and increased spending; they extend the tourist and visitor season by providing a programme of events in the winter months; they can act as a platform for providing positive publicity in local and national media about an area; increase the area's profile locally, nationally and internationally by having such significant events; they can encourage economic growth opportunities by developing the local supply chain; provide opportunities for the community to get involved by volunteering to help develop skills and employment opportunities; and, of course, provide local entertainment for the community and additional recreational opportunities for residents across the area.

On top of these measurable benefits, there is of course the feel good factor. Having a lively and dynamic locality brings immeasurable benefits to communities, businesses and, of course, our health and well-being. I’m sure, Members, like me you were delighted to read the Federation of Small Businesses' 'Welcoming Communities: Developing tourism in Wales' report, which was published in August. This report highlighted again how important tourism and visitors are to us here in Wales, showing that 17.6 per cent of our gross domestic product is related to tourism, and over 12 per cent of our residents are employed within tourism. The link between tourism, visitors and events is significant for our thriving economy.

When looking at some of the previous major events held in my region, in north Wales, it’s clear to see why they’ve been so successful in boosting the Welsh economy. One example of that, of course, has been the Wales Rally GB, which took place in north Wales in the past. That was calculated to have an annual impact of around £10 million on the economy in north Wales—that’s £10 million of new money and new jobs.

But, of course, these types of events need a host, and need skilled people to organise and work together. The example of the world rally championships was an event hosted by Conwy County Borough Council, which, over the years, had built up expertise and in recent years has hosted—and I’ll rattle some of these things off—the Commonwealth mountain and ultra distance championship; the trail running world championships; the world shore angling championships; the world masters mountain running championship; the cycling Tour of Britain finishing team presentation; and annual concerts hosting legends such as Sir Tom Jones, Sir Elton John, Lionel Richie, Bryan Adams and the world’s biggest girl band, I’m told, Little Mix. They had BBC Proms in the Park for the first time in north Wales as well. Conwy County Borough Council helped to have Red Bull Unleashed and the UK pro surf challenge at Surf Snowdonia; they had the village for the world rally championships and the penultimate round of the world rally championships. All of this, as well as things like the Llandudno Extravaganza, which the Member for Aberconwy is always very keen to support, and the Conwy food festival, which all Members are always keen to support.

But many of these events, major events, taking place during what is traditionally the off season for visitors to the region, sustained hotels, sustained restaurants, sustained pubs and local shops, increasing their trade at times of year that are usually quieter, generating tens of millions of pounds for the economy. From my experience, these events wouldn’t have happened without an ambitious and intentional vision in a local authority; but also, to be fair, without the partnership working with Welsh Government, and both partners, whether it be private sector or public sector, being willing to invest to attract these events to the region. Again, Minister, to be fair, this ambition by Welsh Government in previous years has been shown to be a success at times, and it shouldn’t be dismissed or relented from.

That’s why I’m keen to support today’s motion, to see that we learn from what has worked well in the past, in particular on that partnership working between Welsh Government, local government and the private sector, to make sure we don’t lose sight of an ambitious vision for what’s worked well here in Wales, and so that we also don’t lose those important skills, experience and passion that already exist, and can be built upon in our communities, to make the most of major events here in Wales. Diolch yn fawr iawn.