8. What support is the Welsh Government providing to the Welsh tourism sector? OQ59044

Our strategy 'Welcome to Wales: Priorities for the visitor economy 2020-2025' sets out our vision and ambition for tourism. We support the sector through promoting Wales at home and abroad, through capital investment and our £50 million Wales tourism investment fund. 

I'm grateful to you, Minister, for your answer. As you know, when people come and visit Wales, they don't just visit one site; they like to come and visit a number of attractions to see a number of things that Wales has to offer. One of the things that has been lacking, though, is an all-Wales visitor pass, if you like, for tourism destinations in Wales. It was withdrawn just before the pandemic, but we haven't seen it re-emerge. It's been nearly three years now. We know individual organisations, such as Cadw and National Trust, operate their own passes, and individual regional tourist boards, such as Mid Wales Tourism's and North Wales Tourism's Great Days Out UK, also offer them. But there's been a lack of an overarching strategy from Welsh Government and a lack of progress, I think, on this. As I say, it's been nearly three years now since we saw this pass. So, can I ask for an update on exactly where this overarching national Welsh tourism pass is?

Well, it's a conversation we had with the sector about what best to do to support them to make choices, how they promote themselves. Some of this is done on a regional basis successfully. For example, it may make more sense for a visitor to know about activity-based holidays if they're, say, going to Bike Park Wales, in the Deputy Minister's constituency, and if, at random, they wanted to come to the Cardiff International White Water centre, which happens to be in mine—but there are others available as well—and to think about how you can have themed activities that make sense for the businesses and for visitors. And I wouldn't want to say that this would only work if there is a national scheme that everyone has to fit into. We'll carry on working with the sector to understand how we can best support them, as we look forward to a 2023 where we'll expect we'll see significant growth in visitor numbers to Wales to the tourism sector, but we also know there'll be challenges ahead. As we see the likely recession for most of the next year, people will make different choices about their discretionary spend, so we're ready to carry on supporting the tourism sector. That's why I and the finance Minister have made choices about rate support for a range of different sectors in the economy.

Finally, question 9. Adam Price.